MKTG 101 - Principles of Marketing

Lecture - Lab - Credit Hours: 3-0-3
Defines and analyzes business functions that direct the flow of goods and services from producers to consumers or users. Product development, planning, promotion, and pricing are studied along with various institutions that facilitate the marketing process.

THIS COURSE EMPHASIZES A GLOBAL AND/OR INTERNATIONAL PERSPECTIVE AND IS APPROPRIATE FOR STUDENTS INTERESTED IN INTERNATIONAL STUDIES.