2017-2018 Catalog 
    
    Apr 25, 2024  
2017-2018 Catalog [ARCHIVED CATALOG]

MKTG 101 - Principles of Marketing


Defines and analyzes business functions that direct the flow of goods and services from producers to consumers or users. Product development, planning, promotion, and pricing are studied along with various institutions that facilitate the marketing process.  
Is course repeatable for credit? No
Is this course variable hours? No
Mode of Delivery
Traditional, Hybrid, Online

Is this a Human Relations/Diversity Course? No