MKTG 115 - International Marketing

This course examines the basic principles of marketing and examines them in the international arena. Students will be challenged to explore and think about other economies and cultures, and how these and other factors affect marketing decisions of firms. Through cases and projects, students will learn about the elements that must be examined and changed for American companies to be successful in the international marketplace.

Is course repeatable for credit? No
Is this course variable hours? No
Mode of Delivery
Traditional