MKTG 200 - Social Media Marketing

Credit Hours 3
Lecture: 3
An exploration of social media marketing and its role in an organization’s overall marketing plan. Through analysis of social media target audiences and a variety of social media technologies, students will learn how to develop a social media marketing plan and analyze the plan’s return on investment. The course will also introduce students to practical application of social media technologies, including podcasts, blogs, microblogs, social networks, and mobile computing. Prerequisite: Prior to or concurrent: MKTG 101
Concurrent: Prior to or concurrent: MKTG 101
Is course repeatable for credit? No
Is this course variable hours? No
Mode of Delivery
Traditional