2018-2019 Catalog 
    
    Oct 29, 2020  
2018-2019 Catalog [ARCHIVED CATALOG]

MKTG 101 - Principles of Marketing

Credit Hours 3
Lecture: 3 Lab: 0
Defines and analyzes business functions that direct the flow of goods and services from producers to consumers or users. Product development, planning, promotion, and pricing are studied along with various institutions that facilitate the marketing process.  
Is course repeatable for credit? No
Is this course variable hours? No
Mode of Delivery
Traditional, Hybrid, Online

Is this a Human Relations/Diversity Course? No