2019-2020 Catalog 
    
    Dec 08, 2019  
2019-2020 Catalog

MKTG 101 - Principles of Marketing

Credit Hours 3
Lecture: 3 Lab: 0
Defines and analyzes business functions that direct the flow of goods and services from producers to consumers or users. Product development, planning, promotion, and pricing are studied along with various institutions that facilitate the marketing process.  
Is course repeatable for credit? No
Variable Hour Exist No
Mode of Delivery
Traditional, Hybrid, Online

Is this a Human Relations/Diversity Course? No