2015-2016 Catalog 
    
    Mar 29, 2024  
2015-2016 Catalog [ARCHIVED CATALOG]

MKTG 101 - Principles of Marketing

Lecture - Lab - Credit Hours: 3-0-3
Defines and analyzes business functions that direct the flow of goods and services from producers to consumers or users. Product development, planning, promotion, and pricing are studied along with various institutions that facilitate the marketing process.