2016-2017 Catalog 
    
    Feb 25, 2020  
2016-2017 Catalog [ARCHIVED CATALOG]

ADV 101 - Principles of Advertising

Lecture - Lab - Credit Hours: 3-0-3
Overview of the broad perspective of advertising principles; how advertising is created, planned and implemented in a variety of media channels. Students are exposed to advertising theory with hands-on experience for reinforcement.