2016-2017 Catalog 
    
    Apr 24, 2024  
2016-2017 Catalog [ARCHIVED CATALOG]

JOUR 104 - Introduction to Public Relations

Lecture - Lab - Credit Hours: 3-0-3
IAI Code: MC 913
Introduction to the practices, theories, ethics, issues and problems of public relations. Attention is given to the understanding of the theories and practices of public relations and the application of those theories and practices, including the handling of public relations crises.