ART 237 - Graphic Design III

Lecture - Lab - Credit Hours: 0-6-3
This course deals with the development of visual identity systems for organizations and corporations applied to print, web, and broadcast media. Focuses on how organizations use identity design to express core values and impact consumer perceptions of brand. Processes include research, conceptualization, image, type generation, layout, presentation, and evaluation. Prerequisite: ART 207