2020-2021 Catalog- Active 
    Jul 14, 2020  
2020-2021 Catalog- Active

Marketing, A.A.S.

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Program Code: BU556

The Associate of Applied Science in Marketing is designed and continually updated to reflect the constant changes in the business world. This program provides the individual with the education and training necessary for employment in the field of marketing or as a foundation to pursue additional study in the marketing field. The marketing student will learn a variety of marketing-related disciplines, including e-commerce, retailing, professional sales and advertising.

The marketing coursework prepares students for initial positions and opportunities such as retail sales, business-to-business sales, or various entry-level marketing and public relations positions within small to large-sized companies, government agencies, or non-profit organizations.

*This degree is not intended for students planning to transfer to a four-year college or university to pursue a bachelor’s degree. Students enrolled in this degree who are considering such transfer should consult a Business Department Advisor.

For further information from the US Department of Labor, go to: www.bls.gov/oco/oco1001.htm#management and www.bls.gov/oco/oco1004.htm 

General Education Requirements: 15 Semester Hours

 Take 15 credit hours from the following groups:

Group I: Communications  - Take ENG 101 or ENG 130, and COMM 101 for a total of 6 credit hours in this category.

Students may substitute ENG 102 or ENG 230 for either of the above courses.

Group II: Social and Behavioral Sciences  - Take a minimum of 3 credit hours from this category.

Group III: Humanities and Fine Arts  - Take a minimum of 3 credit hours from this category.

Group IV: Math/Sciences  - Take a minimum of 3 credit hours from this category.

Major Core Electives (Select from the following): 14 Semester Hours

Total Required Hours: 60 Semester Hours

Includes Online Courses

This program includes the option for distance education courses (online and/or hybrid).

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