MKTG 210 - Principles of Advertising

Credit Hours 3
Lecture: 3 Lab: 0
Overview of the broad perspective of advertising principles; how advertising is created, planned and implemented in a variety of media channels. Students are exposed to advertising theory with hands-on experience for reinforcement.
Is course repeatable for credit? No
Variable Hour Exist No
Mode of Delivery Traditional, Online
Is this a Human Relations/Diversity Course? No
Semesters Offered Fall, Spring, Summer