CIS 298 - Digital Marketing Technology

Credit Hours 4
Lecture: 3 Lab: 2
This course examines the digital marketing technologies used by large and small business organizations, in an effort to create company presence across the web and social media platforms. This course covers SEO, algorithms, digital bias, the use of 3rd party technology solutions for outreach campaigns, search/display advertising techniques and software, inbound marketing, and planning/strategy solutions for a successful digital marketing campaign and much more.
Is course repeatable for credit? No
Variable Hour Exist No
Mode of Delivery Traditional, Hybrid
Is this a Human Relations/Diversity Course? No
Is this an International Course? No
Semesters Offered Spring