ART 280 - Corporate Identity

Credit Hours 3
Lecture: 1 Lab: 4
The role of communication design in creating comprehensive corporate identity systems is the focus of this course. An analysis of the client’s objective and application will be the basis for developing a structured corporate identity system, which will include: mark exploration, logo design, stationery application, signage and branding. Other business collateral may also apply. Project solutions will require innovative conceptual thinking skills and alternative design approaches. Prerequisite(s): Minimum grade “C” in ART 126, ART 227, and ART 228
Is course repeatable for credit? No
Mode of Delivery Traditional
Is this an International Course? No