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Nov 04, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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MKTG 220 - International MarketingCredit Hours 3 Lecture: 3 Lab: 0 This course examines the basic principles of marketing and examines them in the international arena. Students will be challenged to explore and think about other economies and cultures, and how these and other factors affect marketing decisions of firms. Through cases and projects, students will learn about the elements that must be examined and changed for American companies to be successful in the international marketplace. Is course repeatable for credit? No Variable Hour Exist No Mode of Delivery Traditional Is this a Human Relations/Diversity Course? No Is this an International Course? Yes Semesters Offered Fall, Spring
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