CIS 200 - Social Media Technologies

Lecture - Lab - Credit Hours: 3-0-3
This course discusses the strategic implementation of online social media tools as they relate to a firm’s integrated online communication strategies. Students learn how companies position their placement in the online world to contribute to the firm’s ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm’s online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the “big picture” on how successful companies utilize the online world to attract their target audience and achieve their business goals.